Running a locksmith business can be a very lucrative career, if you do it right. Typically in business there are standard business practices, but if you are a locksmith, chances are you are the owner of your business, which means you not only have to perform your services, but you have to run your business too.
One of the most important aspects of any business, especially locksmith, is customer retention. In the case of locksmiths, privacy and trust are the most important factors of retention in this business. If you want to build a successful local locksmith business, there are certain things you need to make sure you are doing.
The 6 Keys To A Successful Locksmith Business
1. Be Available – 99% of locksmiths advertise 24/7 emergency services. In order to be competitive, you need to make sure you offer the same. However, it’s also important that you are actually available when a call comes in. The best thing to do would be to have an alternate answering service through the night. You can easily have your business number ring to your phone during the day, and to an answering service at night. That way the answering service can get in touch with your with an emergency situation, or take a message for a non emergency situation.
2. Make Sure You Are On Time – The majority of people that are going to need your service are either locked out of their car, home, or office. So they are most likely not in a good mood to begin with. If you give them a time, don’t be late. You don’t want to add to their bad mood or frustration because in the end, it doesn’t relfect well on your business. And in a situation you know you are going to be late, give the customer a courtesy call to let them know. It shows that you respect their time and they will appreciate it.
3. Always Be Ready – If you own a locksmith business, you surely have a truck, van, or some type of utility vehicle. Make sure your vehicle is always stocked with all the products and tools you need for any job. There is nothing worse then telling a customer you can help them, and when you show up, you don’t have the right tool to complete the job. Like I mentoined earlier, your customer is probably already frustrated and they are going to be waiting for you to arrive to help them. You don’t want to show up and tell your customer that they have to wait longer because you were not prepared with the proper tools.
4. Stay Consistent – Word of mouth is going to be a big part of your business. You need to make sure that you provide the same quality of service on every job, to every customer. You also want to make sure your prices are the same across the board. If your prices vary for any reason, make sure each customer knows that ahead of time. You don’t want a customer asking you why you charged his friend less a week ago!
5. Be Honest & Transparent – It’s important to remember that you are dealing with people’s security. It’s extremely important that your customers know they can trust you, and you want them to feel comfortable when they give you their information. If you already own your business, you should be licensed and bonded. Have these numbers on your website so it’s readily available for your customers. It’s also important to have an accurate name, phone, and email across all of your company materials. This will help build trust.
6. Have A Strong Online Presence – In today’s fast paced economy, having a strong web presence for your business has never been more important. If your website is out of date, your customers will assume your services are as well. You want to have a modern website that is current and up to date with your information. You also want to make sure that all the services you offer are clearly stated on your website.
Here is a great example of a locksmith website: http://mauilocksmithexperts.com. As you can see, the website is modern, they have a great explanation video, as well as their services and contact information on the home page. The also have separate pages for each city (http://mauilocksmithexperts.com/kihei-locksmith and http://mauilocksmithexperts.com/lahaina-locksmith) they service so the customer knows whether or not they service their current area.
Overall, make sure that you provide a high level of service at all times. You never know who you are dealing with or when. You can provide great service 9 times out of 10, but you never know who that tenth person could be. Even though it’s only one person, they can get the word out about your business, good or bad. So if you follow what I’ve outlined in this article, you will surely have no problem building and running a successful locksmith business.